Co-Founder & CEO
With decades of entrepreneurship and business experience, Ted has guided the inception and development of GuideWise as a dependable backbone for the organization. An enterprising individual in the truest form, Ted’s journey into entrepreneurship can be traced back to a door-to-door soft pretzel sales operation he founded at eight years old. Ted’s passion for sales compelled him to earn a B.S. in Finance from the Pennsylvania State University and subsequently sharpen his craft through sales and marketing roles at The Hershey Company and IBM. Upon establishing himself as a go-to, Fortune 500 salesman, the entrepreneurship bug resurfaced, driving Ted to co-found Wolf Advisory International (WAI), an innovative, IT consulting and staffing firm. WAI was built by two individuals with $1,000 in startup capital. Ted’s leadership propelled the company’s evolution to 650 employees distributed throughout 13 offices, induction into the INC. 500 list of fastest growing companies, and the eventual sale to a $1B publicly traded company. After selling WAI, Ted then found himself working on the other side of the entrepreneurship ecosystem, serving as President within a large Private Equity firm in New York City. Though fulfilling, Ted desperately missed the frontline action and visceral emotions experienced within the arena of entrepreneurship, motivating him to depart from the world of Private Equity to found a slew of startups spanning several industries including hospitality, media, and eCommerce, amongst others. Naturally, guiding several organizations from womb to tomb eventually led Ted to found a boutique, executive business coaching firm, where he supported the growth of many organizations ranging in size from approximately $500k to $1B in annual revenue. Through the numerous vantage points within the entrepreneurship lifecycle that Ted has successfully held throughout his decades-long career, he has been able to diagnose the many grave obstacles and threats encountered by entrepreneurs and business leaders at every stage of the journey toward income, freedom, and wealth. Chiefly, Ted has been able to witness just how detrimental emotional illiteracy, behavioral unawareness, and lack of purpose can truly be to an individual and organization at large, thus motivating Ted, along with his son, George, to co-found GuideWise. Ultimately, Ted hopes to guide a future where entrepreneurs and business leaders are inspired, engaged, and fulfilled through vetted access to education, accountability, networking, and other credible resources and services essential to achieve income, freedom, and wealth.